Table of Contents
1. What Are Cookies
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, understand how you use the site, and enable certain features to work correctly.
Similar technologies include web beacons, pixel tags, and local storage — we refer to all of these as "cookies" in this policy.
2. Why We Use Cookies
CruiseBookingLine uses cookies for the following purposes:
- To make the website function correctly (essential operation)
- To understand how visitors use our site and improve performance
- To measure the effectiveness of our advertising campaigns
- To attribute phone calls back to specific ads, keywords, and traffic sources
- To comply with legal and regulatory requirements
3. Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary for the website to function. They cannot be disabled. They do not store personal information and are not used for marketing.
Analytics Cookies
These help us understand how visitors interact with our website. We use Google Analytics 4 (GA4) to collect anonymized data about sessions, page views, scroll depth, and user behavior.
Advertising Cookies
Used to measure conversions from paid advertising. When you arrive via a Google or Meta ad and subsequently call us, these cookies help us confirm the call originated from that ad. This is critical for our pay-per-call campaign optimization.
Call Tracking Cookies
Dynamic Number Insertion (DNI) — Our call tracking platform sets a cookie that identifies your session source (e.g., Google Ads keyword, Facebook ad set). This cookie determines which tracking phone number is displayed to you, enabling accurate call attribution.
4. Cookie Details Table
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| cookieConsent | CruiseBookingLine | Essential | Stores your cookie consent preference | 12 months |
| _ga, _ga_* | Google Analytics | Analytics | Tracks sessions, page views, and user behavior anonymously | 2 years |
| _gid | Google Analytics | Analytics | Distinguishes users within a 24-hour period | 24 hours |
| _gcl_au | Google Ads | Advertising | Measures ad conversion events (call conversions) | 3 months |
| _fbp | Meta (Facebook) | Advertising | Tracks ad clicks and conversions from Meta campaigns | 3 months |
| rbTrackingKey (or similar) | Ringba / Retreaver | Call Tracking | Dynamic Number Insertion — attributes call to traffic source | Session / 30 days |
| gclid | Advertising | Google Click ID — links ad click to call conversion | 90 days |
* Cookie names may vary depending on the active call tracking platform. This table reflects typical configurations.
5. Manage Your Preferences
You can update your cookie preferences at any time using the panel below:
Essential Cookies
Required for the site to work. Cannot be disabled.
Analytics Cookies
Google Analytics — helps us understand site usage.
Advertising Cookies
Google Ads & Meta — measures call conversion from ads.
Call Tracking Cookies
Dynamic Number Insertion — attributes calls to ad source.
Browser Settings
You can also manage cookies through your browser settings. Note that blocking certain cookies may affect the site's functionality and our ability to attribute calls correctly.
- Google Chrome: Settings → Privacy and Security → Cookies
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies
- Microsoft Edge: Settings → Cookies and Site Permissions
Google Analytics Opt-Out
You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on.
6. Third-Party Cookies
Some cookies on this site are placed by third parties. These companies have their own privacy policies that govern how they use collected data:
- Google Privacy Policy
- Meta (Facebook) Privacy Policy
- Your call tracking provider's privacy policy (Ringba / Retreaver / Invoca)
We are not responsible for the content or privacy practices of these third-party services.
7. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. We respect DNT signals where technically feasible. Note that our call tracking functionality may still operate if DNT is enabled, as it is required for billing purposes.
8. Changes to This Policy
We may update this Cookie Policy to reflect changes in our practices or applicable law. We will update the "Last Updated" date at the top of this page. For significant changes, we will display a notice on our website.
9. Contact
If you have questions about our use of cookies:
- Email: privacy@cruisebookingline.com
- Phone: +1 (844) 701-3984